Hello, I’m Josh.
Growth & Lifecycle Marketing Strategist
HubSpot + Salesforce | ABM | Demand Gen | Marketing Ops
I build lifecycle, account-based, and reporting-driven marketing programs for B2B SaaS and tech-driven companies. My background spans HubSpot and Salesforce execution, CRM workflow improvement, segmentation, nurture strategy, campaign reporting, and cross-functional work with Sales and RevOps to improve engagement, pipeline, and revenue.
About Me
I’m a marketing professional with 8+ years of experience building growth, lifecycle, and account-based programs across B2B SaaS and tech-driven industries. I’m especially strong in the space where campaign execution, systems thinking, and cross-functional collaboration meet. Outside of work, I enjoy hiking, fishing, camping, and hands-on projects.
Lifecycle Marketing
I build nurture journeys, onboarding flows, segmentation strategies, and multi-touch campaigns designed to improve engagement and progression across the funnel.
ABM & Demand Gen
I develop account-based and demand programs across email, paid, LinkedIn, outbound support, and campaign messaging aligned to ICPs and sales priorities.
Marketing Ops & Reporting
I improve CRM workflows, lead stages, campaign reporting, and cross-functional visibility across HubSpot, Salesforce, and related GTM systems.
Selected Work
ABM Execution & Sales Enablement
Supported 12-15 multi-channel campaigns for financial services accounts while refining ICP targeting, messaging, and outreach preparation.
ABM & Revenue Programs
Led segmented ABM and lifecycle programs in HubSpot and Salesforce, generating $200K+ in revenue while increasing MQL volume by 40% and SQL engagement by 20%.
Marketing Automation & CRM Alignment
Launched a marketing automation platform and improved segmentation, lead stages, reporting visibility, and cross-functional campaign readiness.
Experience Summary
Account-Based Marketing Manager
Executed 12-15 multi-channel ABM campaigns targeting financial services accounts across email, phone, LinkedIn, display, and direct mail. Partnered with Sales on ICP refinement and built AI-supported enablement tools to improve outreach quality and scalability.
Growth Marketing Manager – Monitoring
Launched a marketing automation platform to improve lifecycle campaign execution, audited CRM workflows to support segmentation and ABM readiness, and partnered with Sales and RevOps on lead stages, reporting, and campaign alignment across PST and its subsidiaries.
Marketing Manager
Led segmented ABM and lifecycle programs in HubSpot and Salesforce, generating $200K+ in revenue while increasing MQL volume by 40% and SQL engagement by 20%. Built reporting dashboards, managed multi-channel campaigns, and partnered with leadership to improve campaign performance.
Marketing Manager
Developed lifecycle campaigns that increased lead-to-customer conversion by 25%, created nurture workflows and onboarding journeys to improve engagement and retention, and aligned campaign messaging with Sales and client service teams to support stronger lifecycle progression.
Education & Certifications
Graduate Certificate in Business Administration | California State University, Northridge (CSUN) | Northridge, CA | 2018
Bachelor of Science in Marketing | California State University, Northridge (CSUN) | Northridge, CA | 2012
HubSpot Marketing Software | HubSpot | View Certificate | Valid Mar 2025 – Apr 2026
HubSpot Sales Software | HubSpot | View Certificate | Valid Mar 2025 – Apr 2026