Marketing Manager

Merchant Centric | Westlake Village, CA | Jan 2021 – Jun 2023 (Remote)

Customer feedback SaaS company generating ~$1.5M in revenue averaging 50 employees.

In the first year, generated $200K+ revenue by implementing and managing the HubSpot email platform for inbound marketing. Enhanced brand awareness through collaboration with an external PR firm and oversaw advertising assets in line with the brand strategy.

Marketing Manager

Employment Screening Resources (ESR) | Sacramento, CA | Oct 2018 – Jun 2020 (Remote)

Background screening SaaS company generating ~$10M in revenue averaging 70 employees.

Developed annual marketing plans (’19 & ’20), resulting in an 11% revenue increase (~$1M) in 2019. Managed email marketing calendar, coding for landing pages and emails, analyzed KPIs, and oversaw advertising assets for brand alignment.

Trade Marketing Specialist

Viking Cruises | Woodland Hills, CA | Feb 2017 – Apr 2018

Luxury international cruise line generating ~$3B in revenue averaging 5,000 employees.

Achieved top rankings in the cruise award industry for 2017 and 2018 through creative campaigns with cohesive messaging. Collaborated on 25+ monthly digital assets, generated $200M in sales, maintained a partner portal, and improved project delivery time.

Trade Technology Analyst

Viking Cruises | Woodland Hills, CA | Feb 2015 – Feb 2017

Supported the outbound sales team by analyzing sales data, identifying pain points, and suggesting revenue-increasing strategies. Assisted in implementing technology platforms, wrote and deployed monthly email communications, and produced revenue reports for goal tracking.